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Long live

the Green.

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STÜSSY HEMP DAY COLLECTION

 

The Objective

To envision an ethical collection for Stüssy, and promote it with a tailored campaign.

The Strategy

Made of Hemp, a durable and easily recyclable material, the focus of the campaign for this ethical collection is "long life cycles". Using Senior models, longevity and rebellion were expressed in a humorous way.

The photo shoot was a group project for my BA Fashion Marketing and Promotion at the University of Westminster. Photography by Daniel Stettler.

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