STÜSSY HEMP DAY COLLECTION
To envision an ethical collection for Stüssy, and promote it with a tailored campaign.
Made of Hemp, a durable and easily recyclable material, the focus of the campaign for this ethical collection is "long life cycles". Using Senior models, longevity and rebellion were expressed in a humorous way.
The photo shoot was a group project for my BA Fashion Marketing and Promotion at the University of Westminster. Photography by Daniel Stettler.