RETHINKING OUTDOOR CAMPAIGN FOR ADIDAS TERREX

The Objective

To promote sustainable Adidas Terrex pieces in a creative digital campaign.

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The Strategy

With a selection of miniature Terrex items set against different model landscapes, this campaign aims to captivate by inspiring, highlighting the adidas brand's strongest asset - its focus on the creator archetype. Taking into account the current sentiment around the global pandemic, it speaks about "rethinking" - a process consumers and brands alike have recently been promted to - and connects it to specific sustainability efforts adidas is taking.

The campaign was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Videography and artwork by Daniel Stettler.