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REDEMPTION BY KANYE WEST

The Objective

Envisioning and creating the packaging and advertising strategy for a new celebrity fragrance for Kanye West.

 

The Strategy

In a virtual collaboration of Kanye West with James Turell, the theme of light in spirituality is explored, wich is a common ground for the two artists.

 

The packaging evokes notions of space, purity and transcendence, with the name "Redemption" deliberately derived from Christian terminology.

This was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Design and photography by Daniel Stettler.

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