REDEMPTION BY KANYE WEST
Envisioning and creating the packaging and advertising strategy for a new celebrity fragrance for Kanye West.
In a virtual collaboration of Kanye West with James Turell, the theme of light in spirituality is explored, wich is a common ground for the two artists.
The packaging evokes notions of space, purity and transcendence, with the name "Redemption" deliberately derived from Christian terminology.
This was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Design and photography by Daniel Stettler.