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THE PRIDE OF THE POOR

Does the feeling you have in your outfit depend on the amount of money you spent on it, or the brand name written across the garment?

A glance at certain people in developing countries gives us a possible answer: it depends on the attitude of the wearer. Made from cheap materials in bright colors, sparkly textures and cheerful prints, these outfits are worn with unmistakable pride.

The Objective

To produce an editorial photo shoot for i-D magazine, developing and reinforcing the theme of poverty in fashion through strategic research.

The Strategy

Using second hand clothing and repurposed garbage, we assembled looks with a high-fashion aura and elevated them into a studio context.

This was a group project for my BA Fashion Marketing and Promotion at the University of Westminster. Photography by Daniel Stettler.

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