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JOOP! WAS HERE POP-UP CONCEPT

 

The Objective

To enable Joop! to make a striking entry into the UK market and to reach a younger audience through a pop-up retail space in London.

The Strategy

Shaped like a giant exclamation mark - the brands trade mark, the space is located in front of South Bank Centre, to be launched for spring/summer 2022. The design follows an 80’s clubbing narrative with a humorous touch.

The concept proposal and 3D model was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Artwork by Daniel Stettler.

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