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Shoppable  App

GUCCI TASTES

The Objective

To gerenate brand awarenes for Gucci among a new target customer: affluent, social media savvy, female young adults, who aspire to become the next generation of luxury consumers.

The Strategy:

The digital campaign includes an app design that lets Gucci fans transform their meal into a Gucci outfit using Augmented Reality, encouraging them to explore their "Taste". This lowers the entry barrier to engage with the brand, while also driving sales directly through the app.

A landing page, e-newsletters (see here and here), posts across Facebook, Instagram and Twitter and completed the media range.

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As campaign images, I modified a series of photos taken from the Tagesanzeiger archive.
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