EQAsset 9_0.8x.png
Portrait Smile.png
Wordmarked-05.jpg
Wordmarked-04.jpg
Wordmarked-01.jpg
Wordmarked-02.jpg
Wordmarked-03.jpg
Chicken-Platter-small.gif

Objective

To gerenate brand awarenes for Gucci among a new target customer: affluent, social media savvy, female young adults, who aspire to become the next generation of luxury consumers.

Core Insight

The target consumers frequently share pictures of their meals on social media, and engage with others who do so.

Strategy

The digital campaign includes an app design that lets Gucci fans transform their meal into a Gucci outfit using Augmented Reality, encouraging them to explore their "Taste". This lowers the entry barrier to engage with the brand, while also driving sales directly through the app.

Background.jpg